Social listening is a concept, which follows the opinions of the public and customers of your brand.
It is an essential element in research and the presentation of feedback from the public, that then take action based on it.
It’s as if you hear the opinion of a customer on your service or product.
you take into account to make changes that are either sophisticated or come in a different from what you offer to satisfy the customer. your curiosity is raised to learn more opinions of other customers.
In order to benefit from the presentation of distinct and new ideas, proposed by the customers you seek to satisfy them, and thus you get more sales and profits.
your marketing strategy depends on the most important element to complete which is the customer, and your marketing plan is to and from the customer themselves, i.e.,
you are dedicated in providing your service to the customer, this is called successful marketing.
Hence, we branch out to the concept of listening to social networking, which is a two-step process:
Social listening is a powerful way to help you collect new strategies that strengthen your business, and its importance lays in:
Aims to establish a successful marketing process based on strengthening the relationship between your business and your customer, and thus you must determine your goal.
so that you use social listening to focus on customer’s interest and care, market study and competitive analysis, marketing through influencers, creating valuable content, gaining a reputation for your brand, managing and resolving crises, and measuring and analyzing marketing campaigns and their impact.
If you have an early marketing plan, you won’t face any problem achieving your success.
there are some labels you can focus on to help you build an excellent social listening strategy in your marketing plan:
You can follow your brand manually but it will take a long time and a lot of effort to reach the desired results, so there is a modern tool that saves you time and effort, Lucidya which is a tool Arabic pioneer in social listening, supported by artificial intelligence, to help companies improve their performance and marketing campaigns, design products of useful value.
finally build a strong relationships with their customers, and achieve more sales and profits, by monitoring and analyzing content in Both Arabic and English, and in local Arabic dialects, with a comprehensive list of the advantages of listening to social media.